Executive Summary
This report describes a potential system for providing information to individuals within crowded places. The innovations worked on through the CrowdDNA project and the potential crowd management system described in D4.3 could be used for influencing crowd and individual behaviours. This could be to avoid overcrowding of a particular area, encourage crowds to spread out across the site, to direct crowds to avoid an incident or direct them during emergency.
Research into communication with crowds has been undertaken and from this, a high-level concept of information system for individuals that can utilise these methods of communication is described. The aim is to consider how the different combined datasets and analysis can be used to influence crowd movement. i.e. what direction/instruction individuals in the crowd should be given, not the language, content of message or medium by which it is delivered.
